Consumers of the Latin American marketplace are largely drawn into a market domain for cheap products, reliable models, and efficient service. These trends often perceive new businesses to thrive into a specific region’s established brands.
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| Latin America Market Research '18 |
GLOBAL MARKETPLACE TRENDS IN LATIN AMERICA
Omnichannel, logistics, international expansion and loyalty are the four major strategies most actively pursued by marketplaces globally. Marketplaces operating in Latin America are also working to develop advantages based on these strategies, with omnichannel and logistics strategies seeing the most investment by local players.
INTERNATIONAL MARKETPLACES
The last three years were marked by a growing number of international marketplaces entering and growing their sales in Latin America. Amazon has launched full operations in Mexico and Brazil, and others, including eBay, Ali Express and Wish, have also made investments in the region.
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